FRANCHISE OPPORTUNITY
WD Swim School plans to grow the brand through franchising to 20 facility by 2030. WD Swim School’s distance-based curriculum, coupled with the available real estate in high-traffic areas, make it a standout franchise opportunity in the $3 billion swimming lessons segment.
WHY THIS INDUSTRY
Swimming is a valuable life skill that can only be taught by people, so the demand for skilled instructors will always be present.
The swimming industry is worth $3 billion in Canada, making it a lucrative market with plenty of potential for growth.
Swimming is a popular activity for children, with year-round swim memberships growing by 52% from 2000 to 2017, Investing in a swimming school franchise not only has the potential for financial success, but also contributes to the health and well-being of children in your community.
Swimming is a popular activity for children, with year-round swim memberships growing by 52% from 2000 to 2017, Investing in a swimming school franchise not only has the potential for financial success, but also contributes to the health and well-being of children in your community.
With the growing emphasis on health and fitness, there is a strong demand for swimming lessons among adults as well, expanding the potential market beyond just children.
Other brands in the space leverage existing pools, or have dedicated swim lessons but poor real estate and difficulty finding and retaining talent. This opens up an opportunity for WD Swim School to emerge as a national player.
EVOLUTION OF THE SWIM SCHOOL
1980s: Rec Center Or Community Center
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Freezing cold water
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Busy shared facility with lots of noise and distractions
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Limited class availability and inadequate teacher training
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No online system for scheduling or tracking progress
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No fun for kids!
1990-2000: Third-Party Facilities
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Limited kid-friendly and parent amenities
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Deep pool only with cold water and strong chlorine smell
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Shared facility and adult locker rooms
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Limited class availability
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Scheduling by email or phone
Dedicated Facilities 2.0
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5,000-9,000 sq. ft. facilities in B real estate locations
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Not maintained to match customer expectations
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One pool only (smaller learn-to-swim size)
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Can’t accommodate multiple kids at one time
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No full-time instructors
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Limited technology to track progress and manage lessons
Next Level: WD Swim School 3.0
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7,000-14,000 sq. ft. facilities with salt water pool
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Appealing A-to-A real estate locations
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Water is 32 degrees, air temperature is 33+ degrees
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Noise-controlled viewing room with Wi-Fi
Full-time, fully benefitted instructors
Lessons for multiple age groups during the same 30-minute window -
School APP to track progress and manage lessons by mobile
"Fun Fact 101
Swimming is the most popular water-related activity among tweens despite nearly one in five new Canadian tweens reporting they are unable to swim
WHY NOW
Now is the time for a national leader to emerge in the swim school space. Big WD School has the strong branding, resources and teams to take the lead.
Let's GET Started
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