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Privacy Policy

Effective Date: 2025-09-30
Last Updated: 2025-10-14

WD Swim School (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

This policy applies to all WD Swim School locations, including but not limited to Richmond Hill, Markham, and affiliated branches, as well as our official website and digital platforms.

1. Information We Collect

We collect personal information that you provide to us directly, such as:

· Parent or guardian name, email address, and phone number

· Student name, age, and swimming level

· Payment and billing information (processed securely through third-party providers)

· Emergency contact details

· Any other information you voluntarily submit when registering, booking lessons, or communicating with us

We may also collect non-identifiable information automatically through cookies, analytics, and website logs, such as browser type, IP address, and device information.

2. How We Use Your Information

Your personal information may be used for the following purposes:

· Managing swim lesson registrations, scheduling, and attendance

· Processing payments and issuing receipts

· Communicating class updates, safety notifications, or promotional offers

· Improving our teaching quality, customer service, and website experience

· Complying with safety, health, and legal obligations

We do not sell or trade your personal information to third parties.

3. Consent

By providing personal information to WD Swim School, you consent to our collection, use, and disclosure of that information as described in this Policy.
You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us (see Section 9).

4. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law.
When no longer needed, information is securely deleted or anonymized.

5. Data Security

We take reasonable physical, organizational, and technological safeguards to protect personal information against loss, theft, unauthorized access, or misuse.
However, no electronic storage system or Internet transmission is completely secure. We cannot guarantee absolute protection, but we continuously update our practices to maintain high security standards.

6. Sharing and Disclosure

We may share personal information only in limited circumstances:

· With trusted service providers (such as scheduling, payment, or email systems) who are bound by confidentiality agreements

· When required by law, subpoena, or court order

· To protect the safety, rights, or property of WD Swim School, our students, or the public

7. Cookies and Website Analytics

Our website may use cookies and analytics tools (such as Google Analytics/Ads) to collect anonymous traffic and performance data.
You may disable cookies through your browser settings, but some website functions may not operate properly as a result.

8. Your Rights Under PIPEDA

Under PIPEDA, you have the right to:

· Request access to the personal information we hold about you

· Request correction of inaccurate or incomplete data

· Withdraw consent for certain uses, subject to legal or contractual limits

To exercise your rights, please contact us using the information in Section 9.

9. Contact Us

If you have any questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact our local store info email.

10. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. The latest version will always be available on our website, with the effective date clearly stated at the top.